PR for Startups

Based on recent discussions across the nextNY board, we'd like to host a discussion around PR for startups. During this roundtable discussion, we encourage attendees to share best practices, talk to media who cover this space and have a general discussion around public relations in the startup community. We encourage members of nextNY to join in this roundtable discussion with represented media from the NY area as well as seasoned PR pros.

Who should come:
-Startups and members of the nextNY community interested in learning more about best practices in public relations for their company.

Proposed topics to be covered:
-Basic things to know about doing PR for your startup---what is needed, what works, what doesn't
-What the media is looking to hear (what you should have prepared if you want to get coverage)
-Tips for using social media as an easy PR tool to help get the word out (recent discussion on the nextNY threads about reaching out to Twitter)
-The role of the agency and what agencies can provide to a startup (what does the cost of this look like?)
-The role of an internal person at a startup to lead PR efforts
-Questions/Discussion